When the open records requests are flooding in and media is directly calling social workers on your staff, it’s natural to get nervous, perhaps panic. But two seasoned Hennepin County communications professionals saw this as an opportunity to highlight their county’s child protection transformation, turning a potentially devastating story into a positive.
Register for this case study to learn what strategies they used to engage internal partners and prepare staff and leaders to work with the media in an investigative series about Minnesota’s child protection system.
Featuring: Lauren Kewley and Maria Elena Baca from Hennepin County.
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