Owning the headline: A case study in working with media to highlight system improvements

When the open records requests are flooding in and media is directly calling social workers on your staff, it’s natural to get nervous, perhaps panic. But two seasoned Hennepin County communications professionals saw this as an opportunity to highlight their county’s child protection transformation, turning a potentially devastating story into a positive.

Register for this case study to learn what strategies they used to engage internal partners and prepare staff and leaders to work with the media in an investigative series about Minnesota’s child protection system. 

Featuring: Lauren Kewley and Maria Elena Baca from Hennepin County.

The Zoom link will be included in the registration confirmation and reminder emails.

Cancellation Policy
We understand that sometimes you are not able to attend an event that you have paid for. We are happy to move your registration to another person from your organization or issue a refund. Please contact our office for additional details.

Photography/Video Policy
The Minnesota Association of Government Communicators (MAGC) reserves the right to use any photograph or video taken at any event sponsored by MAGC, without the expressed written permission of those in the photograph or video.