Contest Categories

Projects completed or published between January 1, 2018 and February 28, 2019 are eligible for this year's contest.

You may submit a project in one or more of the categories listed below. A separate entry (and a separate entry fee) is required for each entry in each category. There is no limit on the number of entries you may submit.

 

1. Visual Design and Photography

Illustration or Graphic

An illustration or graphic. Provide examples of the illustration or graphic in use. 

Logo, Icon or Icon Set

A logo, icon or icon set. Provide examples of the item(s) in use. Include previous logos, icons or theme art if applicable. 

Photography

An individual photo or a series of photographs, along with proof of publication or display. Describe any enhancements and manipulations made to the photo. If the manipulations change what's visible in the photo, provide a copy of the original (unedited) photo.

2. Publications

Annual Report

An annual report distributed in print or electronic format.

Multipage Publication

A booklet, brochure, calendar, pamphlet or other multipage printed piece.

Newsletter or Magazine

A periodical publication. Upload PDFs or other electronic files representing three consecutive issues published in 2017. In your description, make note of the publication's publishing schedule (weekly, monthly, once every 2 months, quarterly, etc.).

One-Page Publication

A poster, infographic, map, flyer or other one-page publication that combines text and graphical elements.

Program or Catalog

A program, activity catalog or other catalog.

3. Writing

Excellence in Writing

A news release, feature article, opinion piece, speech, blog post or other writing specimen used to educate, inform or establish a policy position. 

Entries are judged for quality of writing only, not on layout or design.

4. Video

Agency, Event, Program or Service Video

A video designed to educate or inform audiences about an agency, event, program or service.
You may upload a complete video of any length, a continuous unedited 10-minute segment from a longer video, or a single video combining up to 3 segments separated by black depicting beginning, middle and end. Judges will be required to watch no more than 10 minutes of uploaded video per entry.

Community Interest Video

An educational or informational video featuring community members, organizations, clubs, events, programs or other stories that generate human interest.

You may upload a complete video of any length, a continuous unedited 10-minute segment from a longer video, or a single video combining up to 3 segments separated by black depicting beginning, middle and end. Judges will be required to watch no more than 10 minutes of uploaded video per entry.

Instructional Video

A training or demonstration video for an external or internal audience.

You may upload a complete video of any length, a continuous unedited 10-minute segment from a longer video, or a single video combining up to 3 segments separated by black depicting beginning, middle and end. Judges will be required to watch no more than 10 minutes of uploaded video per entry.

Interview, Talk Show or News Magazine

A regularly scheduled program that reports current events through reports, packages, interviews or conversations in studio or on location.

You may upload up to 3 unedited segments individually, or you may upload a single video combining up to 3 segments separated by black. Judges will be required to watch a total of no more than 10 minutes of uploaded video per entry.

Promotional Video

A promotional or profile video, over two minutes in duration, that highlights an organization, event, program or service.

You may upload a complete video of any length, a continuous unedited 10-minute segment from a longer video, or a single video combining up to 3 segments separated by black depicting beginning, middle and end. Judges will be required to watch no more than 10 minutes of uploaded video per entry.

Public Health or Public Safety Video

An educational or informational video designed to highlight public health or public safety agencies, issues, programs or services.

You may upload a complete video of any length, a continuous unedited 10-minute segment from a longer video, or a single video combining up to 3 segments separated by black depicting beginning, middle and end. Judges will be required to watch no more than 10 minutes of uploaded video per entry.

Sports Programming

This category is new in 2019.
A regularly scheduled program featuring sporting events, sports features, or sports commentary..

You may upload up to 3 unedited segments individually, or you may upload a single video combining up to 3 segments separated by black. Judges will be required to watch a total of no more than 10 minutes of uploaded video per entry.

Video Campaign or Series

A campaign or series with three or more segments intended to educate or raise awareness about an issue or topic.

You may upload up to 3 unedited segments individually, or you may upload a single video combining up to 3 segments separated by black. Judges will be required to watch a total of no more than 10 minutes of uploaded video per entry.

Video Short or Social Media Campaign

A short video, or a series of up to three short videos, used for promotional purposes, as a public service announcement or as part of a social media campaign.

Videos entered in this category should not exceed 2 minutes each in length.

5. Special Events and Projects

Crisis Communication Response

An organization or agency's response to communicating in an emergency, large-scale disruption, organizational crisis or natural disaster. Provide a narrative of the situation and the agency's response. The entry may include information about preparedness, response, recovery, communication and other relevant elements.

Public Information Project

A project to raise the profile of government or a government activity, program, service or product. Submit all relevant material.

Special Event

An event to raise the profile of a government-related organization, agency, activity, program, service or product.  Examples: a State of the City/County presentation, news conference, media event, public open house, or an event for a specific audience not necessarily open to the public. Submit all relevant material.

6. Plans

Marketing or Communications Plan

A marketing or communications plan, new or revised, that defines strategies used for marketing or communicating information to constituents.

7. Online Communications

Social Media Engagement

Use of social media to promote public engagement.

Website Design or Redesign

A new or significantly redesigned website. If entering a redesign, provide screen shots of (or other access to) the previous version of the site.

8. Excellence in Smaller Organizations 

Digital Engagement [entry limited to smaller organizations]

This category is new in 2019.
This category celebrates excellence in digital engagement or social media engagement performed by smaller organizations and agencies.

To enter a project in this category, you must meet at least one of the following criteria:

    • Your organization's communications staff has no more than two full-time positions (2 FTE), adding up all full- and part-time communications positions; OR
    • Your organization's total annual budget for communications, including salaries, is no more than $200,000; OR
    • Your organization's entire annual budget (all departments and work groups) is no more than $6 million; OR
    • The total population your organization serves is no more than 15,000 people.

Printed Publication [entry limited to smaller organizations]

This category is new in 2019.
This category celebrates excellence in digital engagement or social media engagement performed by smaller organizations and agencies.

To enter a project in this category, you must meet at least one of the following criteria:

    • Your organization's communications staff has no more than two full-time positions (2 FTE), adding up all full- and part-time communications positions; OR
    • Your organization's total annual budget for communications, including salaries, is no more than $200,000; OR
    • Your organization's entire annual budget (all departments and work groups) is no more than $6 million; OR
    • The total population your organization serves is no more than 15,000 people.

Questions?

If you have any questions about these categories, please contact info@magconline.org

Minnesota Association of Government Communicators | 5775 Wayzata Blvd, Suite 700, PMB #200-016 | St. Louis Park, MN 55416
Phone: 952-237-9258 | Email: info@magconline.org

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