Read the following rules carefully before submitting contest entries.
If you have questions on how to prepare an entry, contact firstname.lastname@example.org. Contest managers may disqualify entries that are incomplete or inconsistent with the contest rules.
The Northern Lights Awards competition is open to communicators in the public sector (including federal, state, regional and local government agencies; nonprofit agencies with a government-related mission, and school districts) and to producers in the private sector who have completed work on behalf of public-sector communications operations.
Projects are eligible for this year's contest if they were completed or published between January 1, 2020 and February 28, 2021.
The same project may not be submitted in more than one contest year. For example, a project completed in January 2021 may be submitted in the 2021 contest, or the 2022 contest, but not in both.
You do not need to be an MAGC member to enter the contest.
All entrants are required to complete the online entry form. Entry materials are submitted electronically. This means you'll need to upload electronic files and/or submit URLs that lead to your entries.
Choose the category or categories for your entries carefully. Each entry will be judged in the category in which it was submitted, even if the judges don't consider the entry to be a good fit for that category. Refer to the contest categories list for this year's categories.
If you select "invoice me" as your payment option, MAGC must receive your payment by Friday, March 26, 2021.
Unpaid entries run the risk of disqualification. You may request an extension to the payment deadline by contacting email@example.com before the deadline date.
Each judge gives each entry a set of scores that when added produce a total score of 0 - 100. The total scores from all judges are averaged to produce an entry's final score.
Minimum qualifying score
To entry receiving a score less than 70% of the highest-scoring entry in the category is eligible for any award, regardless of ranking. For example, if the top-scoring entry in a category receives a score of 95.4, then all entries in that category with a a score below 66.78 are ineligible for any award. (95.4 * 0.7 = 66.78)
In the unlikely event that no entry receives a score of 70 points or higher in a particular category, MAGC reserves the right not to confer any awards in that category. In such a situation, a decision about how to proceed would be made by the Northern Lights Committee and/or the MAGC board.
Northern Lights, Silver and Bronze awards
The final scores of all entries in a category are ranked using standard competition ranking (see below) to determine which entries receive awards.
Award of Merit
The Award of Merit honors entries in each category that receive a minimum qualifying score, when other (higher-scoring) entries have received the category's Northern Lights, Silver and Bronze award.
Best of Show award
Nominations for Best of Show are made by the contest's judges. Each judge may nominate one entry for Best of Show. Judges are not required to nominate any entry for Best of Show. A nomination for Best of Show will only be considered if the entry receives a Northern Lights Award.
The MAGC board or its designees select a single Best of Show winner from the nominated entries. No person with a conflict of interest (see below) may participate in the Best of Show selection process.
Communicator of the Year and Lifetime Achievement awards
Awardees are chosen by the MAGC board or its designees. These awards are not necessarily awarded each year. See Special Achievement Awards for more information about these awards.
Standard competition ranking is used to determine which awards are granted in each category. This ranking system may be familiar to you due to its use in many competitions including the Olympics.
Under this system, the award for each entry is determined by the number of entries scoring higher than it. This means that first place is granted to an entry if no other entry has scored higher than it; second place is awarded to an entry if one entry has scored higher than it; and third place is awarded to an entry if two entries have scored higher than it.
Here are some examples to show how standard competition ranking handles tie scores.
There is a tie for high score.
There is a single high score and a tie for second-highest score.
There is a tie score for third place.
To everyone's surprise, two entries tie for highest score, and three entries tie for the next-highest score.
To everyone's utter amazement, four entries tie for highest score.
MAGC reserves the right to use and/or refer to the content of Northern Lights Awards contest submissions in its communications and publications on all media platforms in all publication realms. Examples of areas in which MAGC may use contest entries are:
MAGC may choose to acknowledge and thank the judges as a group, but does not disclose the names of the specific judges assigned to a particular entry or category.
Judges must recuse themselves (refuse to accept the judging assignment) if asked to judge a category in which they have a conflict of interest. An example of a conflict of interest would be when a judge is asked to score an entry that is from an organization employing the judge or an organization contracting services from the judge.
Conflicts of interest have become much less common since MAGC has started swapping judging duties with peer groups from other states.
It is the responsibility of the entrant to ensure that all URLs submitted as part of the entry are working and active from the date of entry submission through the end of May.
An entry with a link URL that does not provide proper access to the expected asset during the judging process may considered impossible to judge and, as a result, may be taken out of consideration for an award.
MAGC will purchase a corrected trophy upon request, at no cost to a contest entrant, if the trophy contains an error introduced by MAGC during the trophy ordering process.
A contest entrant may purchase a corrected trophy at their own expense if the text of the trophy they've received matches the information they provided on the contest entry form.
Entry fees are non-refundable. MAGC reserves the right to refuse a refund in the case of: