Whether it's through a phone screen, laptop screen, TV screen, or electronic billboards, our eyes have become the primary sense we use to consume information. As government communicators, our goal is to give people the information they need to live, work, and ideally thrive in our communities. But we can often get in our own way, either by giving our audiences too much information, not enough information, or simply not making information interesting enough to cut through the rest of the noise daily life throws at us.
This humor-filled presentation will introduce some basic guidelines that can take your communication pieces from bureaucratic to captivating. Whether you're creating a presentation, a flyer, a Facebook ad, or even an email, learn how to improve your signal-to-noise ratio and hook your audience through effective visual design.
Presenter: Kat Sikorski, City of Minneapolis
Kat has been doing graphic design and webs design professionally for 20 years. Additionally, Kat has had several successful gallery exhibits in Europe as a visual artist and holds a Master’s of Arts in digital communication and visual design from University of the Arts London, ranked second in the world for art and design.