Defining your audience is the first step to successful branding. Branding for government entities, cities and municipalities is unique because you have multiple audiences to consider - residents, visitors, businesses and employees. During this presentation, we'll discuss how to approach the unique needs of your brand.
Justin Bieganek, founder + brand advisor at Mercury Creative GroupJustin founded Mercury Creative Group more than 25 years ago in order to expand his creative approach to brand strategy and design, now known as The Mercury Method. Justin is a visionary with the ability to propel organizations forward. He lives and breathes reinvention, allowing his team and his clients to reach dreamed-about goals. With the Mercury Method, Justin guides teams to share strengths, acknowledge weaknesses and trust each other to get to the heart of what drives their business. Justin is proud to be a proven partner to over 100 organizations, associations and nonprofits, where he leads teams to clarity, alignment and growth.
Emily Youngblood, client services director at Mercury Creative Group
Emily is uniquely effective at guiding clients to those “ah-ha” moments that help them align on the right solutions to their challenges. Her superpower is building relationships - she grows community and gathers friends wherever she goes. Emily is deeply satisfied with a completed to-do list; she loves moving projects from start to finish. Her other joys come from finding balance as a working mom, gardening in the summer, and drinking a really great glass of red wine. Her leadership creates a culture of excellence, growth, and trust, both internally at Mercury and as an advocate for our clients.
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